Bootstrap: What is it and Why is it Helpful in Web Design?
If you’ve ever dabbled in the world of web design, you may have heard of Bootstrap. With the number of buzzwords thrown around in the web development world, you may…
UI vs. UX: Benefits of UI/UX Design
UI Design UI stands for User Interface. The interface consists of all of the items that a user interacts with on the website’s graphical layout. A UI designer decides what…
Slogan: What is a Slogan and Tips on Developing a Great One
I bet you can identify which brand is being referenced with the simple phrase “Just Do It”. How about “Taste the Rainbow”? These are called slogans in the marketing world.…
Social Media Management: When is it Time to Outsource?
What Does Social Media Management Include? Social media management is the all-encompassing task of handling every aspect of social media marketing for a business. A social media manager is typically…
What is Responsive Design? A Guide to Mobile Design
Today, there are more devices at consumers' fingertips than ever, so it’s important that your website is easily accessible from all of them. Whether it be a cellphone or Smart…
Brand Identity: The Importance of Having a Strong and Cohesive Brand Design
If you’re in the process of starting a business, you’ve probably heard the term “brand identity” thrown around quite a bit, and for good reason. Brand identity refers to the…
7 Tips for Company Naming & Its Importance in Brand Creation
What’s in a name? Well, when it comes to your business, quite a bit! Company naming is one of the trickiest aspects of brand creation but holds so much importance…