What Makes a Great Logo?
A company’s logo is a visual representation of a business. They help companies differentiate themselves from one another, establish the company’s brand, and foster familiarity between businesses and their customers.…
Brand Identity: The Importance of Having a Strong and Cohesive Brand Design
If you’re in the process of starting a business, you’ve probably heard the term “brand identity” thrown around quite a bit, and for good reason. Brand identity refers to the…
7 Tips for Company Naming & Its Importance in Brand Creation
What’s in a name? Well, when it comes to your business, quite a bit! Company naming is one of the trickiest aspects of brand creation but holds so much importance…