Brand Identity: The Importance of Having a Strong and Cohesive Brand Design

If you’re in the process of starting a business, you’ve probably heard the term “brand identity” thrown around quite a bit, and for good reason. Brand identity refers to the set of characteristics that determine how a business presents itself to customers. Developing strong branding is one of the most beneficial things you can do for your business.

The Importance of Brand Identity


Forming a consistent brand identity across your website and social media platforms will establish credibility for your businesses. Even if your brand identity is in a more casual or relatable style, consumers see consistent branding as a sign of professionalism. They’ll notice the effort and attention to detail put into your brand, and assume your products and services are dealt with the same care.

Interest & Relatability

A strong brand identity gives customers a chance to relate to your business and its purpose. Engaging their interest in your brand as a whole, beyond just its products, is how you develop loyal returning customers.


I bet you know exactly what brands are being referenced from the phrases “I’ll have a grande cold brew” or “Turn right at the Golden Arches”. Having a cohesive brand identity will result in brand recognition from customers. They’ll get to know your style and values and recognize your brand from something as simple as a logo or font and color combination. This helps boost marketing efforts and lead conversions.


With the number of online businesses on the market today, standing out from the competition is more important than ever. Branding gives you an opportunity to separate your business from its competitors. You can use your brand identity to convey your unique selling points, mission, vision, and purpose to customers, setting you apart from other businesses that offer similar products or services.

The Fundamentals of Branding


Your company name can be used in your branding strategy to set a good first impression with customers and stick in their minds.


A logo should be a clear, simple image that includes some aspect of your brand name to serve as an easily recognizable symbol of your brand.


Your brand’s slogan is a short phrase that directly communicates your brand’s message. Think of something that is memorable and identifies your main unique selling point.


The brand purpose encompasses why you started your business and how it strives to change the market and help consumers. Your brand purpose should be at the heart of everything you do. How do your marketing efforts, new products, customer communication, and web design support your brand purpose?

Colors & Fonts

Using consistent brand colors and fonts will add to the professionalism and personality of your brand. Use color personalities and unique fonts to create something that reflects your brand’s message. These should be specific and consistent across all marketing materials.


If your brand were a person, how would it talk? Brand voice allows your business to effectively communicate its message with your target audience.

Developing a Brand Identity

Developing a cohesive and convincing brand identity is quite the task for a new business owner to take on. Schedule a call today and let our experts at RIDIL Group help you.