What is Responsive Design? A Guide to Mobile Design

Today, there are more devices at consumers’ fingertips than ever, so it’s important that your website is easily accessible from all of them. Whether it be a cellphone or Smart TV, having a responsive design will uphold the integrity of your website no matter what screen type the viewer is using.

What is Responsive Design?

Responsive design is a way of constructing your website so it displays correctly on every type of screen, without distorting the design or affecting the navigation. Having a responsive design ensures that users on a desktop, mobile device, tablet, etc. are all having the same easy experience browsing your website.

The Importance of Responsive Design for your Business

Engage More Visitors

By having a responsive web design, you aren’t restricting any potential customers from learning about your business and purchasing your products or services. Responsive design allows someone who only has a cellphone to have the same experience as someone with a laptop, tablet, or desktop. Not to mention, consumers today are impulsive and value convenience. If they have to open a different device from the one they’re on to navigate your website, you may lose a sale.

Cut Expenses

The most common alternative to a responsive design is having separate desktop and mobile design websites. Running these two sites can easily rack up a hefty price tag, so opting for a responsive website is a great cost-effective measure. You only have to invest in one design that will function across all platforms.

Manage your Website Easily

Managing one website is a lot on its own, so responsive design is a great idea for small businesses that don’t have a team of developers on their staff. Making changes to just one responsive site is much quicker and easier, which allows you to keep the most up-to-date information on your website at all times – saving you time and money.

SEO Boost

Search engine optimization is a major goal for businesses in the current market since so many consumers turn to a google search before anything else. Google boosts mobile-friendly websites above strictly desktop, so having a responsive design will aid in your SEO efforts.

Easily Check your Mobile Design

If you’re unsure if your website is responsive or has a good mobile design, there are some easy ways to check. Firstly, simply accessing your website from your mobile device should tell you everything you need to know. However, you can also use Chrome DevTools to view the mobile version of your website on a desktop, or access Google’s Mobile-Friendly test.

How to Make your Web Design Responsive

While some website design platforms offer responsive design templates for creating your site, if you want a truly original design to fit your company’s branding, outsourcing is the best option.

At RIDIL Group, our experts in responsive design can create a completely custom website that performs seamlessly on any screen. Schedule your complimentary consultation today to see how we can help you with responsive design!