In today's digital age, having a strong social media presence is no longer just an option; it's a necessity for businesses looking to thrive in the online landscape. Social media…
A company’s logo is a visual representation of a business. They help companies differentiate themselves from one another, establish the company’s brand, and foster familiarity between businesses and their customers.…
Rebranding is a big step for your business, but it can result in some big returns. Far more than just a buzzword used by companies that have been at the…
The internet is a vast landscape of tweets and cat memes, but it is also an invaluable tool for companies around the globe and their customers. Despite the world’s dependency…
What’s in a name? Though Shakespeare may not have had the highest opinion of nomenclature, names are the most important identifiers in today’s business climate. A product name should pique…
I bet you can identify which brand is being referenced with the simple phrase “Just Do It”. How about “Taste the Rainbow”? These are called slogans in the marketing world.…
If you’re in the process of starting a business, you’ve probably heard the term “brand identity” thrown around quite a bit, and for good reason. Brand identity refers to the…
What’s in a name? Well, when it comes to your business, quite a bit! Company naming is one of the trickiest aspects of brand creation but holds so much importance…