Should I Rebrand My Business?

Rebranding is a big step for your business, but it can result in some big returns.

Far more than just a buzzword used by companies that have been at the center of a public scandal, ‘rebranding’ is the process of making changes to an existing brand’s image. Depending on the company’s goals, rebranding may mean anything from zhuzh up a stale logo to scratching everything and starting anew.

If you’ve been in business for a while, you may ask yourself if it’s time to update your branding. Though it can be a difficult question to answer, there are a few telltale signs that your business needs a rebrand.

Your visual branding is outdated.
Just like trends in the fashion world, visual branding trends are always changing. If you’ve been in business for a while, some aspects of your visual branding—logos, fonts, etc.—may be outdated. Classic visual branding is always in style, but many business owners tend to cater to what they think their customers want at the time, making them victims to trends that are now passé.

Even worse, as society changes over time, your visual branding could be more than just out of date, it could be out of touch. A logo that may have seemed like a silly joke in the 1980s could appear downright offensive today.

Your visual branding represents your brand—it is what customers see and associates with your company—and if it’s outdated, you may consider rebranding.

Your company values or goals have changed.
Your brand tells customers who you are and what you do, so your branding should reflect that. Rebranding is a great way to show customers that your company is changing, as using visual branding can display how it is making those changes. These changes can be internal, such as a new company mission, or external, like offering different products or services.

If your business has changed direction since the brand was established, rebranding is necessary.

Your business doesn’t stick out amongst its competitors.
If there is one thing you don’t want your company to do, it’s blend in. Especially in a business landscape filled with minimalist visual branding (one of the trends), it can be hard to set your business apart from its competitors.

If your company’s name, logo, or any other type of branding could be confused with one of its competitors, you should begin the rebranding process.

Still not sure if rebranding is right for you?
It’s been said that “if it ain’t broke, don’t fix it”—but that adage doesn’t always apply to branding. Of course, there is something to be said about establishing a brand and sticking with it, but there are always improvements to be made. Some companies need a few tweaks to their visual branding, while others may need a complete overhaul and rebranding.

If you’re ready to take the next step, give the professionals at the RIDIL Group a call now. Schedule a call.