The Importance of UI and UX Design for Your Business
When it comes to creating a successful website or mobile application, the user experience (UX) and user interface (UI) are crucial elements to consider. These two design disciplines may seem…
What Makes a Great Logo?
A company’s logo is a visual representation of a business. They help companies differentiate themselves from one another, establish the company’s brand, and foster familiarity between businesses and their customers.…
How Do I Evaluate My Website Design?
Your company’s website is one of the most important facets of your business. Your website should show consumers exactly who and what your company is, and as a customer-facing platform,…
Should I Rebrand My Business?
Rebranding is a big step for your business, but it can result in some big returns. Far more than just a buzzword used by companies that have been at the…
Does My Business Need a Mobile App?
Apps—they’re everywhere. With more than six billion smartphones connected to the internet, we live in a world where nearly everyone stays connected via mobile apps. Like websites themselves, mobile apps…
Why is Email Marketing Important?
It can be difficult to navigate the world of digital marketing. With a bevy of items on your to-do list, including things like search engine optimization (SEO), social media posts,…
What is a Full Stack Developer and Why Your Small Business Needs One
You may have heard about coworkers who are “jack of all trades” or “Swiss army knives” — but what about “full stack”? In the world of web design, full-stack developers…
Why Every Business Needs a Website: a necessity for 2022 and beyond
The internet is a vast landscape of tweets and cat memes, but it is also an invaluable tool for companies around the globe and their customers. Despite the world’s dependency…
The Best Product Naming Strategies: ensuring your product is memorable for years to come
What’s in a name? Though Shakespeare may not have had the highest opinion of nomenclature, names are the most important identifiers in today’s business climate. A product name should pique…
Social Media Ads: Their Place in your Digital Marketing Strategy
What is Social Media Advertising? Social media advertising is a component of digital marketing. Social media ads are paid advertisements that are served to your target audience on various social…