Why is Email Marketing Important?

It can be difficult to navigate the world of digital marketing. With a bevy of items on your to-do list, including things like search engine optimization (SEO), social media posts, and running ad campaigns, how are you supposed to know which one to prioritize?

There is a clear winner: email marketing.

Though email may seem old hat compared to the corporate rush towards social media marketing, email marketing is by far the most effective type of digital marketing, driving an ROI of $36 for every $1 spent (via Litmus).

If you’re not already convinced by the astonishing ROI email marketing offers, here are a few other reasons why email marketing is so important for business growth:

Email marketing is personal and captures customer interest.

With more than 4.1 billion people using email across the world (and even more email accounts) it makes sense that email is a great avenue for digital marketing. However, it is the personal nature that makes email marketing so effective.

When customers see an ad on social media or Google, it’s impersonal and does not inspire action. They know that thousands of other people are seeing the same ad, and even if it touts a time-sensitive discount, it is hardly compelling. On the other hand, when they receive an offer in their email, it opens a direct line of communication between the customer and your business, building a relationship with your brand.

Additionally, many consumers use email on their mobile devices, meaning that email marketing is immediate. They likely received a notification along with the email, making time-sensitive offers especially captivating.

Email marketing taps into an interested demographic.

You can’t send emails to people if you don’t know their email addresses — the same goes for digital marketing emails. If you are sending marketing emails to a customer, it’s because they are interested enough in your business or products to provide you with their email address.

An interested customer is valuable since they’re more likely to purchase your products or services and email marketing contacts these customers directly. When paired with a strong CTA or a FOMO-inducing offer, you’re likely to secure a sale.

Email marketing comes with useful and customizable data.

When using digital marketing software, you can track in-depth metrics about the effectiveness of email marketing campaigns. With insights like who opened the email, when they opened it, and if they took action (or not), you will know exactly what works and what doesn’t to make your digital marketing efforts worthwhile.

With email marketing, you have the ability to tap into these metrics and carefully tailor each message to individuals or groups of customers to ensure your company’s success.

Don’t miss business growth opportunities by ignoring email marketing.

At the RIDIL Group, we help our clients harness the power of digital marketing through every avenue. Whether you’re new to email marketing or simply want to make your next campaign as effective as possible, we have the tools to help you turn a profit.

Schedule a call with the RIDIL Group to get started!