Social Media Ads: Their Place in your Digital Marketing Strategy

What is Social Media Advertising?

Social media advertising is a component of digital marketing. Social media ads are paid advertisements that are served to your target audience on various social media platforms like Instagram, Facebook, and Twitter.

How are Social Media Ads Effective in Digital Marketing?

Reach a Large Audience

Approximately 84% of America’s population uses have a presence on social media platforms. By using these platforms to advertise your products/services, you’re reaching a much wider audience than traditional methods allow.

Follow Consumer Trends

Many consumers turn to social media to research and select new products or services now-a-days, rather than search engines.

Target Specific Demographics

Social media allows you to tailor your campaigns to very specific demographics, making your target audience much easier to reach.

Promote Engagement

Social media ads are much more interactive than traditional forms of advertising. This engagement helps build relationships with leads, turning them into loyal returning customers.

Developing a Social Media Strategy

Identify Specific Goals

What do you want your social media ads to accomplish? Brand awareness? Increase Sales? Lead Generation?

Choose your Target Audience

Who is your target audience? How do you want them to view your brand? What problems does your product/service solve for them?

Select which Platforms to Advertise on

Where does your target audience spend their time? How will you reach the most people in your target audience?

Develop Content

Create content specific to your brand, target audience, and platform that will draw in lead using powerful language, keyword optimization, and emotions, getting them to click on your website.

Set a Budget

How much are you willing to spend on your campaign? Consider ROI (return on investment) of different ad formats like cost-per-click and cost-per-view.

Keep Track of Analytics

Keep track of your reach, engagement, clicks, and sales from each specific campaign on each platform. This will help you improve the strategy in the future.

Developing cohesive and convincing social media ads is quite the task for a new business owner to take on. Schedule a call today and let our experts at RIDIL Group help you.